I'm implementing real-time dynamic deformation. This GOGO Aeronautic J3 cub tire was made for the purpose (as an aviation generic tire). The PBR textures will be available in the Unity Asset Store. Flight Soaring Simulator info: https://www.youtube.com/user/SoaringSimulator/featured
For this project, tow dirty smart materials were created inside Substance Painter and one specific shader deformation that includes tessellation.